The firm has a development of different strategies of distribution strategies for the rural and the urban sectors. Coca cola makes yearly commitments to immense advertisement spending every year. With over a decade and a quarter of being in business and operating over 200 nations across the globe, coca cola has a lot of products in its portfolio. Apr 20, 2014 coca cola business analysis april 20, 2014. Coca cola swot analysis 6 key strengths in 2020 sm insight. Pdf as a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. This was the first extension of the coca cola and coke trademark. Coca cola is a carbonated soft drink produced by coca cola company. Cocacola is a cola a type of carbonated soft drink sold in stores, restaurants and vending machines. Apr 19, 2020 coca cola also engages in various csr activities to help support environmental and social issues across the globe.
Coca cola is a brand which is present in households, shops, hotels, offices, etc. This paper performs a strategic analysis of the coca cola company, a leader in the beverage industry. Stay connected to your students with prezi video, now in microsoft teams. The outcome of this case is use a completed external and internal analysis of the coca cola company, in the completion of a swot. This coca cola swot analysis reveals how the company controlling one of the most iconic brands of all time used its competitive advantages to become the worlds second largest beverage manufacturer. The yelloworange of the bowl of cheese curls immediately stands out of the rest of the blue background as a happy, vibrant and exciting color. The report covers the companys structure, operation, swot analysis, product and service offerings and corporate actions, providing a 360. Since coca cola operates in more than 200 countries. Coca cola co achieved increase in profitability, due to cost control. Cocacola, the worlds leading soft drink maker, operates in more than 200 countries and owns or licenses 400 brands of nonalcoholic beverages. With some of the best marketing campaigns the multibillion dollar brand has always taken care that the campaigns are mindful of the culture in the. Swot analysis of cocacola strengths financial might cocacola currently has roughly 4. This content was copied from view the original, and get the alreadycompleted solution here.
This session, we will be conducting a strategic analysis of the cocacola company. Hence, all these points give an overview on coca cola marketing mix. Analysis of pesticide residues in soft drinks, august 2006. You name it, and the place would have heard of coca cola. Here we take the example of coca cola to analyse the product mix and product line of coca cola.
Coca cola has more than a century of marketing behind its brand, and despite missteps such as new coke, the company remains strong and a. Swot analysis the cocacola company cocacola is a leading manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups, in the world. Coca cola political the nonalcoholic beverages falls in the category under the fda and the government plays a role within the operation of manufacturing these products. This work was produced by one of our expert writers, as a learning aid to help you with your studies. Taking cash and debt into consideration, cocacola has a total value of. Coca cola is a cola a type of carbonated soft drink sold in stores, restaurants and vending machines. In india the coca cola distribution channel is a bout 6. Coca cola has over 500 brands producing over 3500 beverages, ranging over a variety of beverage products. This session, we will be conducting a strategic analysis of the coca cola company.
Businessweek and interbrand, a branding consultancy, recognizecocacola as one of the leading brands in their top 100 global. The textbook does not include the information about cocacola, but the textbooks name is given might help with the solutions for the. Cocacola strategic analysis by emmy seraphine on prezi. In 1985 the formula for coca cola was transformed and the coca cola company free a new coke. Cocacola, a company that developed in in 1886, has the most known and admired trademark around the world. Atlantabusiness wire the cocacola company today reported another quarter of strong growth, along with achieving or. The internet, globalization and digitization contribute to the markets. All these stakeholders have need and expectation from cocacola and consider that the company has to meet all their need and expectation. Read on to discover more about the worlds renowned beverage brand through this coca cola swot analysis.
Employees are one of the most important internal stakeholders of coca cola company, because, employees will help coca cola in operational existence. In the age of technology where everything is rapidly evolving, marketing goes into a more competitive environment than ever before. Background and history coca cola s history dates back to the late 1800s when atlanta pharmacist john pemberton mixed caramelcolored syrup with carbonated water to come up with a drink that many people at the time thought was different than anything theyve ever had. Gause of moscow university published the results of a set of experiments where he put two very small animals called protozoas of the same genus in a bottle with more than enough supply. Description and analysis of cocacola 2005 add remove. This selection of colors go hand in hand with the punchline of the. Cce opened the new automated storage and retrieval system asrs warehouse in its wakefield factory in the uk in march 2014. A financial analysis of the cocacola company is presented in the report which includes a ratio analysis, basic profit and loss analysis, presentation of the company balance sheet, and much more. Gause of moscow university published the results of a set of experiments where he put two very small animals called protozoas of the same genus in a bottle with more than enough supply of food see porter and montgomery. Prompting consumers to buy the product, take photos next to the bottles, and post the photos onto social media sites. The beverage company performed well in a sluggish global economy.
Coca cola america the beautiful ad analysiscassidy. Significant stakeholders of coca cola based on its 2011 report under the original stakeholders model freeman 1984 appears to be like this. Coca cola america the beautiful ad analysiscassidy kolczun. At the cocacola company, pulling together useful data sets is a particular challenge.
The coca cola company quotes, from inca kola, a sparkling beverage found in north and south america, and samurai, an energy drink available in asia. Financial analysis of coca cola company introduction the coca cola company is the largest distributor, manufacturer, and marketer for the nonalcoholic syrups and beverage concentrates in the world and builds its own trademark in the world coca cola corporate site, 2008. Swot analysis of cocacola company cocacola is the worlds largest softdrink company which manufactures and markets nonalcoholic beverage concentrates and syrups. Mission statement our roadmap starts with our mission, which is enduring. The summary for cocacola consolidated inc is based on the most popular technical indicators moving averages, oscillators and pivots. Recommend specific strategies and longterm objectives. Swot tows analysis strengths coca cola is a wellknown company. Average inventory processing period an activity ratio equal to the number of days in the period divided by inventory turnover over the period. Analysis of the cocacola company research and markets. Coca cola strategic management linkedin slideshare. In order to accelerate its growth momentum further, cocacola is working on its five global strategic priorities, and the company is pleased with the success of its initiatives as it justified its moves by delivering 3% volume. With some of the best marketing campaigns the multibillion dollar brand has always taken care that the campaigns are mindful of the culture in the geographies they have been designed for.
Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns. The cocacola company strategy and swot report, is a source of comprehensive company data and information. Coca cola is the most valuable company of the world and it includes as products fanta, coca cola zero, powerade, and minute maid the cocacola company, 2010. The opportunities and the threats facing the company are also discussed in detail. Because of this, coca cola has come up with long term objectives.
Over the past decade, cocacola has been experiencing a decline in sales due to increasing health and obesity concerns. Table of contents introduction 3 background information 2 market and advertising 4 swot analysis 5 marketing 3 strategies 2 sales forcasting 3 cocacola swot analysis 4 pepsico swot analysis 4 conclusion 4 executive summary purpose recently our company has been interested in the comparison of other companies so that we may learn. To conduct competitive analysis of this company, we need to know its market shares, strategies, strengths and weaknesses, and its market position. Coca cola co ko fundamental analysis, stock research.
The cocacola company had a topsyturvy year in 2014, with revenues and net income falling 1. Cocacola is pleased with its growth, having delivered terrific results again in the second quarter. Cocacola has a strong brandname and brand portfolio. Before this, i would also recommend that you read the original article of product line and product mix the link that i referred to for coca cola products is here. Cocacola company include internal factors employees, managers and owners shareholders and external factors customers, suppliers and government. Analysis of the coca cola company is a complete and comprehensive analysis of the coca cola company, which includes an overview of the industry the company operates in, a pest framework analysis of the industry, and then moves on to analyzing the company itself. Currently, the company is the biggest soft drink company on the planet. Cocacola was established in the year 1886 at atlanta, georgia. Here is the swot analysis of coca cola updated in 2019 that will help you understand its business values, strengths, weaknesses, and revenue. Cokes distribution model involves a network of hundreds of independently operated bottlers around the world that use the coke concentrates to make and bottle coke drinks as well as other noncoke affiliated beverages. Take your hr comms to the next level with prezi video. Pdf cocacolaco swot analysis kenny nguyen academia.
Since the 1990s cocacola has been accused of unethical behavior in a number. Table of contents introduction 3 background information 2 market and advertising 4 swot analysis 5 marketing 3 strategies 2 sales forcasting 3 coca cola swot analysis 4 pepsico swot analysis 4 conclusion 4 executive summary purpose recently our company has been interested in the comparison of other companies so that we may learn from the successes and mistakes of others. An evaluation of marketing strategies undertaken by coca. Quarterly trend analysis and comparison to benchmarks of cocacolas profitability ratios such as operating profit margin ratio, net profit margin ratio, return on equity ratio roe, and return on assets ratio roa. The income statement statement of earnings reports on the performance of cocacola co. The coca cola brand is globally valued and recognized. Analysis of coca cola company essay 2697 words bartleby. The coca cola company introduced diet coke in 1982. Any company that you take an example of, will have different product lines and within those product lines, there will be various products, the combination of which will give you the product mix of the company. This detailed swot analysis of cocacola aims to provide the readers with a comprehensive insight into cocacola. The branding system of the company is easily and obvious recognized. Coca cola is the largest beverage company of the world, and it provides consumers with more than five hundred different brands. Coke is the worlds largest beverage company location. Acct 3512 cocacola analysis 8162012 the coca cola company is the worlds leading owner and marketer of nonalcoholic beverage brands.
Invision employees share their remote work secrets. The cocacola brand is globally valued and recognized. Technical analysis gauges display realtime ratings for the selected timeframes. Tows analysis of coca cola understanding the market process. Being popular gives it a superior strength that is definitely incomparable. Customers is a key component of cocacola because they will evaluate the quality. Stakeholder analysis of coca cola company free essays. Sales saw an increase when they launched their campaign of putting customer names on their bottles. In addition, the coca cola system in vietnam employs approximately of 2,000 people, of which 99% are local hires, at its three factories in ho chi minh city, da nang and hanoi. Coca cola as a brand has enthralled masses across geographies with its advertising campaigns.
Investopedia believes that, coca colas advertising spending and strategy has helped it successfully introduce new products into the marketplace, increase brand awareness and brand equity among. Presented by samrat hossain mamun israr uddin masum khan khaled shaifullah we are new moon 2. Cocacolas smart strategies make it a solid investment. Here, different types of strategy analysis tools have been used and we try to find out the actual position or environment of the cocacola company. An evaluation of marketing strategies undertaken by coca cola.
It has a diverse product portfolio in the beverage industry. The analysis contained herein is based on an inputoutput model which consists of driving the financials of the cocacola system through the inputoutput. Feb 12, 2016 coca cola makes yearly commitments to immense advertisement spending every year. It aims to identify cocacolas strengths and weaknesses. Coca cola swot analysis 2019 swot analysis of coca cola. The top five brands of coke are sold in more than 200 countries with largest beverage distribution network in the world form. Cocacola reports strong growth in fourth quarter and full year. Cocacola is one of the worlds largest and most popular brand in beverage industry. Stakeholders of coca cola company include internal factors. This selection of colors go hand in hand with the punchline of the advertisement which shows humor, and which gives human qualities to inanimate objects such as a bowl. Coca cola is globally famous for its distribution channels. Within a few years, coca cola became the most recognized, renowned, and widely distributed brand in the world. Schweizer, 20has excellent levels of brand awarenesscoca cola is the largest beverage producer in the world and therefore exerts significant power over its suppliers to receive the lowest price available. A total of 57 samples, of 11 brands of pepsi co and coca cola.
Coca cola, the worlds leading soft drink maker, operates in more than 200 countries and owns or licenses 400 brands of nonalcoholic beverages. Lessons from a competitive analysis of coca cola and pepsi. I have gone through the website and analyzed it in line with its mission statement and the following are my findings. Stakeholder analysis is a process of identifying the impact on individuals or groups as a result of a proposed action of a company or a project. The cocacola company quotes, from inca kola, a sparkling beverage found in north and south america, and samurai, an energy drink available in asia. Coca cola in recent years have focused more and more on its corporate social.
Because of this, cocacola has come up with long term objectives. A swot framework analysis of the cocacola company and its competitors completes this in. Coke has companyowned or controlled bottling and distribution operations as well as independent bottling partners, distributors, wholesalers and retailers. Cocacola has more than a century of marketing behind its brand, and despite missteps such as new coke, the company remains strong and a. In order to achieve longterm sustainable growth they look at their brands, financial strength, unrivaled distribution system, global reach, and a strong commitment by management and associates worldwide. In two years time, diet coke was the top selling diet soft drink in the world. Currently, james quincey is the ceo of this mega corporation. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. Coca cola was established in 1886 in atlanta by john pemberton.183 593 879 519 1157 1176 233 138 229 1241 1069 695 246 153 984 1304 504 649 202 1434 300 498 679 1302 1340 1312 250 229 656